Jon Fingas Jon Fingas Associate Editor Sat, November 28, 2020, 12:16 PM CST2 min read Many were expecting a spike in online Black Friday sales due to the COVID-19 pandemic, but it's now clearer just how large that shift really was. Adobe now estimates that internet Black Friday sales in the US jumped 21.6 percent year-over-year to hit a whopping $9 billion. That's unsurprisingly a new record for Black Friday, and analysts weren't shy about attributing at least some of it to the need to stay at home. In states with pandemic-related restrictions on family gatherings, online shopping over Thanksgiving and Black Friday surged 265 percent. This wasn't quite an all-time record for holiday shopping. It was second only to Cyber Monday 2019. However, Adobe expects this year's Cyber Monday to climb between 15 to 35 percent and comfortably set a new record. Just what people were buying has only changed to some degree. Tech still led the way with AirPods, Apple Watches, Amazon Echo speakers and Samsung TVs dominating alongside games like Animal Crossing and Super Mario 3D All-Stars. Smartwatches were particularly popular, with sales growing 606 percent compared to October.